Reviewed · BOROVETS TOURS
Premium ski hire
Borovets is an easy place to get started on snow, and this hire package keeps the basic mountain kit in one place. You collect skis, poles, boots, and a free helmet at the Hunters shop near Apart Hotel Flora Residence, with the useful option to fit your equipment the day before.
I like the free storage, which saves you from hauling wet boots and skis back to your hotel, and I like the unusual option to swap from skis to a snowboard once during your rental. The price of $34.69 per person can be good value for a short ski break, but the quality of boots and the care taken during fitting may vary.
- First-season ski equipment: The premium package includes skis, poles, and boots described as first-season equipment.
- Free helmet included: You do not need to add a separate helmet hire charge.
- Previous-day fitting: You can get fitted before the hire begins, during depot opening hours and subject to availability.
- Free storage: Leave equipment at the hotel or in the company depots at no extra cost.
- One equipment swap: Change from skis to a snowboard, or back again, once during the rental period.
- Lift pass excluded: You pay separately for access to Borovets lifts.
What You Actually Get for $34.69
The premium ski hire pack is built around the things you need before stepping onto the snow: skis, poles, boots, and a helmet. The listed price is $34.69 per person, with a rental period from one to seven days.
That price needs a little context. It is not a complete ski package because the lift pass is not included. You should budget for the pass separately, along with any lessons, food, clothing, and transport costs. Still, the package can be a sensible choice if you want equipment without buying a larger bundle.
I especially like that storage is included. Ski boots are clumsy to carry, and wet equipment takes up precious space in a small hotel room. Leaving your kit at the depot or your hotel makes each morning simpler, though you should confirm the exact storage arrangement when you collect the gear.
The word premium deserves a practical reading. The package is intended to provide first-season equipment, but several customers found that boots were old, battered, or difficult to keep buckled. Ski quality was viewed more favorably in some cases, while snowboard equipment did not always match expectations for first-season gear.
Collecting Your Kit at Apart Hotel Flora Residence

The meeting point is Apart Hotel Flora Residence on Main Street in Borovets. This is both the starting point and the ending point, so you are not dealing with a separate mountain transfer or an unfamiliar return depot elsewhere in town.
You should allow time for fitting, especially if you are new to skiing. The service offers fitting on the previous day, during working hours and when the depot has space. That is a useful feature because it lets you sort out boots and ski length before your first morning on the slopes.
Do not treat the fitting as a quick formality. Put both boots on, buckle them properly, and walk around. Check that your heel feels secure and that the boot does not pinch. Ask the staff to adjust anything that feels wrong before you leave.
This matters because boot fit affects your whole day. A slightly loose boot can rub, reduce control, and make a beginner feel less steady. One customer reported buckles coming loose, while another described the fitting process as too rushed for first-time skiers. Those problems are easier to fix at the depot than halfway up a run.
The desk service may also be uneven. Some customers found collection straightforward, while others found the staff unwelcoming or unwilling to help. I would arrive with patience, especially during school holidays, and check every item before you leave the shop.
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Skis, Poles, Boots, and the Free Helmet

The core equipment is simple: skis, poles, and boots. You also receive a helmet without paying an extra hire charge. For many people, that free helmet is one of the strongest parts of the deal, since helmet hire elsewhere can add to the daily cost.
The skis appear to be the safest part of the package from a quality point of view. Several customers described the ski equipment as good or suitable, though not everyone was happy with the poles. Bent poles and a broken pole were reported, with the broken item replaced without an added charge.
That tells you what to do at collection: inspect the poles, look at the ski edges and bases, and check that the bindings appear to be set correctly. You do not need to be an expert. Simply point out visible damage and ask for a replacement before walking away from the counter.
Boots are the main caution. A boot that looks worn is not automatically unusable, but buckles, liners, and soles should be checked. If the boot feels loose or painful in the shop, ask for another pair. Your comfort matters more than getting out of the depot quickly.
The free helmet is a clear plus, but check that it fits securely. It should sit firmly without pressing uncomfortably. The available information does not specify helmet brands, sizes, or adjustment systems, so you will need to judge the fit at collection.
The First-Skiing Morning
There is no fixed sightseeing route here. Your experience follows the rhythm of a ski day: collect the equipment, get fitted, store it when you are finished, and use it on Borovets slopes during the chosen rental period.
If you are a beginner, the first morning can feel less like a holiday activity and more like a small logistics exercise. You need boots, skis, poles, a helmet, warm clothing, and a lift pass before you are ready to go. This package handles the equipment side, but it does not remove the need to arrange the pass separately.
The company also operates a ski school, but instruction is not included in this hire price. That distinction matters. The strong comments about instructors such as Neil Burton, Angel, Phil, Petra, Dani, and Boro Ordevski relate to lessons, not to the equipment package itself.
If you add tuition separately, the available feedback points to a patient approach for beginners and children. Neil Burton was praised for calm instruction and for helping new skiers progress from snowplough turns toward parallel skiing. Angel was also singled out for helping a first-time skier gain confidence over five days. Petra and Dani worked with children moving from basic green runs toward more difficult terrain.
Those names may be useful when arranging lessons, but you should confirm instructor availability directly. The hire booking does not promise a particular teacher.
Changing From Skis to a Snowboard
One feature is more flexible than you might expect: you can swap skis for a snowboard, or a snowboard back to skis, once during the rental period. This is helpful if you are unsure which sport you want to pursue, or if one member of your group wants to try something different for a day.
The swap is limited to one change. It is not a free daily rotation between equipment types. Ask about the procedure when you collect the kit so you know when and where the change can happen.
Snowboarders should be more cautious than skiers. The package description calls the snowboard option first-season, but some customers found the snowboard equipment older than expected and the boots in poor condition. Check the board, bindings, and boots carefully, and make sure the boots feel secure before accepting the set.
For a mixed group, the swap remains a useful benefit. A skier can try snowboarding without paying for a completely separate rental period, provided the equipment is available and the one-time change is accepted by the depot.
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Free Storage and the End of the Day
Free storage is one of the most practical benefits in this package. You can store your equipment either at your hotel or in the company depots, without an extra fee.
The benefit is simple but real. You do not need to drag skis through the resort after skiing, dry boots beside your bed, or work out where to leave poles overnight. For families, this can remove a surprising amount of daily hassle.
The exact method of storage is not explained in the available information, so ask whether your items will be stored at the hotel or depot and how they are identified. If you leave personal items in a helmet or boot, make sure they are secure and clearly marked.
Return the equipment in the condition expected by the depot. Since several problems involved poles and boot fittings, tell staff about faults rather than silently returning damaged gear. A quick report can help avoid confusion over whether an issue began during your hire.
How the Package Works for Beginners
This hire is suitable for most people, and the activity information says most participants can take part. It is especially useful for beginners who do not own equipment and want a straightforward starting point in Borovets.
Still, equipment hire is not the same as learning to ski. If you have never skied before, I would strongly consider booking lessons separately. The ski school has a record of helping complete beginners build confidence, including families and children, but that tuition is not part of the $34.69 hire fee.
Beginners should focus on fit rather than the word premium. The best pair of skis is of little use if your boots hurt or your bindings are not properly adjusted. Take your time, ask questions, and do not let a busy counter pressure you into accepting an uncomfortable pair.
You may also want to plan the collection for the previous day. That gives you a better chance to solve fitting problems before lifts open. The service allows this during depot working hours, but it depends on availability, so it is worth arranging early.
The Experience for Families and Mixed-Skill Groups
Families can benefit from the package because everyone can collect equipment at the same location and use the storage service. Children may also benefit from the separate ski school, where Petra and Dani were praised for helping young beginners move from green runs toward harder slopes over three days.
That progress should not be treated as a promise. Skiing ability depends on age, fitness, snow conditions, confidence, and lesson time. The useful point is that the provider offers both hire and tuition, so you can keep these arrangements together if suitable instructors are available.
Mixed groups also have some flexibility. One person can use skis while another uses a snowboard, and the swap option gives one renter a chance to try both. Just remember that the package does not include lift access, and the snowboard equipment may need especially careful inspection.
During school holidays, allow extra time for collection and fitting. One useful tactic is to arrange the kit before the busiest part of the week. That gives you a calmer start and more time to deal with sizing issues.
The Good and the Frustrating Parts of Service
The strongest praise is aimed at the instructors, not the hire counter. Neil Burton is repeatedly described as patient, clear, calm, and encouraging. Other instructors, including Angel, Phil, Petra, Dani, and Boro Ordevski, also received warm comments for helping skiers improve and feel safer.
The hire service itself is less consistent. Some people found it easy and good value, while others described poor manners, slow attention, or staff who seemed unwilling to help. That gap between ski school and equipment desk is important when setting expectations.
Equipment faults were sometimes corrected without charge, including a broken pole. That is reassuring, but you should not rely on a repair after you reach the slopes. Inspect the kit first and ask for replacements immediately if something is bent, loose, cracked, or uncomfortable.
The overall rating of 4.4 from 39 reviews suggests that many customers had a positive experience, but the lower-scoring accounts point to real risks. The package is not a guaranteed premium experience in every detail. It is a reasonably priced hire service with helpful extras and uneven execution.
Booking, Cancellation, and Practical Details
You receive confirmation at the time of booking. The activity uses a mobile ticket, so keep the booking available on your phone when you visit the meeting point.
The hire lasts from one to seven days, approximately, and begins at Apart Hotel Flora Residence, Main Street, 2010 Borovets. The activity ends back at the same meeting point.
You can cancel for a full refund if you do so at least 24 hours before the experience start time. Cancellations made less than 24 hours before the start are not refunded, and changes inside that period are not accepted. Cut-off times follow local time in Borovets.
The activity is near public transportation, and the supplied information says most people can participate. It does not provide detailed information about adaptive equipment, wheelchair access, child pricing, exact depot hours, or lift pass costs. Ask the provider about any of those points before booking if they affect your plans.
Who Should Book This Ski Hire?
I would consider this package if you want affordable equipment in Borovets, value free storage, and like having the option to change once between skis and a snowboard. It also suits a short one to three day visit, provided you arrange a separate lift pass and allow time for fitting.
It is a reasonable choice for families and first-time skiers who may also want lessons from the same provider. The instructors receive the most consistent praise, particularly Neil Burton, but you should book tuition separately and confirm availability.
I would be more cautious if you expect pristine, high-end equipment or polished customer service at every stage. Snowboarders should inspect their boots and board closely, and anyone with sensitive feet should take extra care during fitting.
Should You Book Premium Ski Hire in Borovets?
Book it if price, storage, and flexibility matter more to you than a luxury rental-shop experience. The free helmet and one-time ski-to-snowboard swap add genuine value, and the previous-day fitting can make your first morning easier.
Before paying, confirm the rental dates, lift pass arrangements, storage location, and whether the requested equipment is available. At collection, check every boot, pole, ski, board, and helmet. If the kit fits well and looks sound, this can be a useful Borovets base for a few days on the mountain. If you want faultless equipment and attentive service, compare other depots first.
FAQ
Where does the ski hire start?
The meeting point is Apart Hotel Flora Residence, Main Street, 2010 Borovets, Bulgaria.
Where does the activity end?
The activity ends back at the meeting point at Apart Hotel Flora Residence.
How long can I hire the equipment?
The rental period is from one to seven days, approximately.
What equipment is included?
The premium pack includes skis, poles, and boots. It also includes a free helmet.
Is a lift pass included?
No. The lift pass is not included in the premium ski hire price.
Is storage included?
Yes. Equipment storage is included at no extra charge. Equipment can be stored either at your hotel or in the company depots.
Can I change from skis to a snowboard?
Yes. You can swap from skis to a snowboard, or from a snowboard to skis, once during the rental period.
Can I get fitted the day before?
Yes. Previous-day ski fitting is available during depot working hours, subject to availability.
What is the cancellation policy?
You can cancel at least 24 hours before the experience start time for a full refund. Cancellations or changes made less than 24 hours before the start time are not accepted or refunded.
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